Now, Who would not want to increase their sales or lead capture conversion rates 3 fold? At first glance it appeared to be a tall claim. However I did want to check it out.
Did you know that studies have shown, nearly 60% of potential buyers will abandon a website when they reach the shopping cart or order form? That’s a lot of sales to loose specially at the last minute.
Exit Splash is a tiny but powerful web script that can instantly increase your website sales without you needing to drive more traffic to your websites or services. It utilizes your current traffic and squeezes out the financial benefits your business requires! Intriguing, isn’t it?
When visitor tries to leave your webpage, a special popup box will appear which will prompt visitor to visit alternate page. (usually a page where you can offer more bonus or special discount) This page encourages visitor to take action thus increasing your revenue and leads.
I must admit using the little pop up window to redirect the web traffic is quite a powerful idea. If used properly you can stop 95% of exiting traffic and encourage them to take action. You can increase your sales, or build your mailing list or simply redirect the users to some of your other sites. You could also give them bonuses or instant discount to change their mind on the spot.
It is in fact so ingenious that your really should hear about it from its maker and see how he sets it up in 10 minutes.
According to google, Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. This can be used to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.
A Recent study has shown 60% of the visitors leave the website in first 3-7 seconds. Its more than half of the traffic!
You can just imagine how alarming that is. You work really hard doing SEO, optimizing your site, optimizing your PPC campaigns and a whole lot of other work to increase visits to your website. You may also be listed really high in search engines for relevant results and you expect visitors to click through to your site which they do.
Now, if half of these people leave your site without even thinking twice, how does that feel?
Here is the truth! If exit scripts like exit splash are so popular with internet marketers who sell products on sites like clickbank, they are obviously working. Marketers who have used it are claiming anywhere from a 42% increase in conversion rates to an extra 933 leads in 3 days.
The technology behind the script is pretty impressive, but one should really understand the psychology behind it. If someone calls out to us and says, “Hey, hold on”, we can’t help but pay attention. Exit splash mimics this behaviour online and apparently has created some solid results.
Read more about Exit Splash Here.
Here is how I came across Exit Splash. A couple of days ago I installed google analytics on my website. Just yesterday I checked and was pleased to know I had fairly decent traffic. But then, I looked at a column called Bounce Rate. So out of curiosity I clicked on the help and to my horror this was people exiting my site at an alarmingly high rate.
I knew I had to do something about this. You see, I worked really hard on the content and felt bad that people who found my site primarily through the search engine results were not staying there very long. Of course I did have some readers who stayed on more than an hour.
After searching for different solutions, I found out that many marketers have encountered this same exit syndrome. A couple of solutions to the problem are using an exit popup or a virtual smart agent that you would have seen on many sales pages.
One of the things I could do is use a similar strategy and make exiting visitors opt-in to my newsletter which would help in bringing them back again and again. I decided to explore this option little more on the internet and see if anything is available to make my task easier.
My investigations led me to “Exit Splash” by Dave Guindon. Now don’t get me wrong, I really searched a lot before finding this fantastic script. You will agree that it is pure genius. Don’t take my word for it – just watch this video.